Overview:
About
yapp is a new modern take on live streaming with an energetic and inviting feel to make joining this rising hobby less intimidating and build community.
Goal
Create a new live streaming app and experience that is fun and eye-catching
Focus on a streaming-first approach to help new users ease their way into understanding what live streaming is and eventually becoming streamers themselves.
Challenges
There are many live streaming apps that follow a similar structure so standing out can be difficult
Many streaming apps require sign ups to view streams, creating a rigid experience for potential casual viewers who simply what to try something new.
Product
Live Streaming, Social Media
Role
Product / Branding
Intent
An app to yapp. Live streaming is a fast paced and globally growing industry. Many have turned live streaming into their full time jobs and stream every moment of their lives. Some have discovered their own niche and cultivated a dedicated audience and supporters. While many simply go live just to talk about their daily lives and whatever is on their mind and treat streaming like a face time call with their friends. No rules, no expectations, just yapping. yapp intends to make breaking into this ever-growing sphere of social media easier with little to no rigidity or high expectation from users and letting them dive straight into streaming with low friction.
The Approach
Creating the Identity
Use a simple but bold color palette and logo that expresses the fun nature of live streaming. A bold smiling logo is the exact lasting impression we want to leave on the users.Typography
Bold font that is accessible and easy to read and compliments the bright colors. In this case, system fonts worked best.Icons / Graphics / Components / Etc
Create custom icons with a pop-art effect to stand out against a simple UI. Be intentional with color placement and choice to enhance the experience and personality, not mask the overall product intent.Experience
Focus on an offline viewing first approach to onboard potential users. This gives potential users (streamers, viewers, or both) a taste of what live streaming is without the initial hassle and time spent on creating an account. Some core features will be barred until an account is created to entice viewers to create an account and join the experience.
Logo + Colors
After a few iterations, we settled on a cheeky logo that encapsulates the vibe and fun we want yapp to emit. A bold logo with it’s tongue sticking out, mimicking the act of yapping with bold colors to highlight it’s fun nature.
Icons + Components
yapp’s iconography and components are bold featuring thick strokes and pops of the core colors to make an impact and stand out.
Experience First, Sign Up Later
Some live streaming apps already have offline experiences but we wanted to take it a step forward and drop users right into the stream so they can get a feel for things for themselves with some minor onboarding.
